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FEB 12, 2013 - ReadWriteWeb

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Online Privacy: The Opt-Out Revolution Is Almost Here

What if two-thirds of the people on the Web were invisible, secretly visiting websites and searching for products and services while leaving Internet giants like Google and Facebook in the dark about what they were doing? With no information on those people's activities, there could be no targeted advertising for them and much of the multi-billion-dollar ad Web market would collapse, forcing big changes in the business models of today's biggest and most powerful Internet companies. While such a scenario won't come to pass overnight, a new study by market researcher Ovum indicates that ... Read More

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