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>> MARK ZUCKERBERG Latest News

JAN 31, 2013 - Business Insider

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Now Facebook Hopes Starbucks Will Wake Up Its Birthday-Gifts Business (FB, SBUX)

It's your friend's birthday! Want to buy them a Starbucks card? That's the latest way Facebook is trying to get users, used to posting simple, free birthday wishes on friends' walls, to spend money instead. Now, when some Facebook users are greeted with a list of friends with birthdays, they're being given the option of buying a digital Starbucks card as a gift for them. That's actually a subtler version of how Facebook used to push gifts. Facebook features friends with birthdays on users' News Feeds, the personalized homepage at the center of the Facebook experience. Last year, in an ... Read More

Tags: Now Facebook Hopes Starbucks Will Wake Up Its Birthday-Gifts Business (FB, SBUX),  Mark Zuckerberg Latest News