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APR 26, 2013 - Business Insider

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Mobile Will Complement TV, Not Replace It

Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. Mobile Will Complement TV, Not Replace It (Social Commerce Today)Here’s a one-word summary of the just-published Financial Times 2013 special report on digital and social media marketing: Television. From "second screen" TV experiences on tablets that boost TV advertising effectiveness to "addressable advertising" (personalized and hyper-targeted TV ads ... Read More

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