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JUL 07, 2014 - GamePro

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Mobile payments upstart Isis rebrands to distance itself from extremist group

Isis, a mobile payments service that has struggled to gain traction despite the backing of AT&T, T-Mobile and Verizon, is now working toward a new name to avoid association with the Sunni militant group formerly known as ISIS. Isis, the company, said Monday it was launching a rebranding effort to avoid any association with the extremist group now known as Islamic State. Active in Iraq and Syria, the group aims to gain religious control over Muslims. The group’s previous name, ISIS, stood for one of several things depending on the translation: “Islamic State of Iraq and Levant,” “Islamic ... Read More

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