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24 MINS AGO - Mobile Marketer

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Thinking mobile keeps innovation bubbling at Coca-Cola

Coca-Cola clearly has one of the more successful programs for leveraging mobile to spread its message, but the brand's ability to continue along this vein could depend on the extent to which it improves management of its strategies in the wake of pulled campaigns and reports of poor user experiences, an analysis of the beverage maker’s mobile marketing strategy shows.

Tags: Thinking mobile keeps innovation bubbling at Coca-Cola,  Mobile Latest News

45 MINS AGO - Mobile Marketer

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Justin Bieber’s popularity supports Comedy Central marketing through mobile

The Comedy Central Roast of Justin Bieber took full advantage of every aspect of mobile advertising and marketing leading up to and during the event.

Tags: Justin Bieber’s popularity supports Comedy Central marketing through mobile,  Mobile Latest News

35 MINS AGO - TechRadar

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Updated: LG G4 release date, news and rumors

LG G4 release date, news and rumorsLatest update: We've received an invite to an LG event that's likely to be the G4 announcement. Plus new snaps of the phone may have been uncovered and it might be packing a not-so-cutting-edge Snapdragon 808 chip.The LG G4 missed MWC 2015 but it looks like we may see it as soon as April, ...

Tags: Updated: LG G4 release date, news and rumors,  Mobile Latest News

35 MINS AGO - TechRadar

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Putting human vision models into computer video display

Image processing technology has achieved remarkable breakthroughs, with more vivid colors, richer detail and higher definition images. This adds up to better resolution and a broader range of available colors at lower cost per pixel. But despite these stunning advances in visual display, it has been impossible to accurately reproduce what the human eye would see when viewing the scene ...

Tags: Putting human vision models into computer video display,  Mobile Latest News

1 HOUR AGO - Mobile Marketer

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Mobile Minutes: Mobile voice search; FDA and Apple Watch; Cheaper Microsoft tablet; Musical community app

Today in mobile marketing - Google, Microsoft take voice-search to new levels; FDA 'taking a very light touch' on regulating the Apple Watch; Microsoft makes cheaper version of Surface Pro 3 tablet; New app Saloote aims to create digital 'musical community.'

Tags: Mobile Minutes: Mobile voice search; FDA and Apple Watch; Cheaper Microsoft tablet; Musical community app,  Mobile Latest News