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JUL 16, 2013 - Business Insider

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Marissa Mayer's Biggest Problem With Tumblr, Summed Up In A Single Quote (YHOO)

Bloomberg asked Rob Norman, CEO of WPP's media-buying giant GroupM,  what he thought of Tumblr, and Norman replied: “The acquisition strategy is either not especially clever or too clever for me,” Norman wrote in an e-mail. “I am negative on Tumblr, as I don’t believe it’s truly social.” That, in a nutshell, is Marissa Mayer's biggest problem on Tumblr: Getting the world's biggest ad spenders to understand how Tumblr actually works. What's surprising here is that Norman is wrong. And that's costing Yahoo money. (Yahoo reports its Q2 2013 earnings ... Read More

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