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OCT 18, 2013 - Huffington Post

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Live TV Events, Social Media Prove Huge For Networks

NEW YORK -- NEW YORK (AP) — Television executives are looking for more than hot actors these days. They're searching for the next Nik Wallenda. With ratings for Wallenda's tightrope walks across Niagara Falls and the Grand Canyon in mind, networks are taking meetings from people pitching programs about cars flipping over, or an attempt to set a record for simultaneous skydives. They're all on the hunt for the next big event. Social media and television's economic system have given rise to a counterintuitive trend: The more opportunities there are for people to watch TV on their own time ... Read More

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