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>> KLOUT Latest News

MAR 28, 2014 - TechRadar

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Lithium buys Klout to increase focus on social influence

Online communities firm Lithium has announced the acquisition of social influence company Klout.CNN reports that the company was sold for $200 million. Klout was founded in 2008 to measure the online influence of social media users and now claims to have upwards of 500 million social profiles indexed.According to Lithium, the acquisition creates one of the biggest datasets of consumer attitudes, preferences, and activities on digital digital channels. With the added capabilities that Klout brings to the company, Lithium intends to deliver more services built around advocacy, loyalty, and ... Read More

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