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SEP 11, 2014 - Business Insider

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Q&A: OkCupid Cofounder Christian Rudder Explains Why 'Influencers' Is Such A Sleazy Word

In his new book, "Dataclysm," OkCupid cofounder Christian Rudder uses anonymous data from some of the world's biggest web sites to explore how human beings conduct themselves online and how they act when they think they're not being watched. One of his chapters, from which you can read an excerpt here, delves into how people use Twitter to promote their ...

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