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JUN 12, 2013 - MacRumors

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Jony Ive Put Apple's Marketing Team in Charge of iOS 7 Icon Design

The Next Web has given us a peek behind the scenes at the development of the new and controversial user interface in iOS 7. One of the more revealing points in the piece is that Jony Ive, recently put in charge of software as well as hardware design, tapped Apple's marketing and communications team -- MarCom -- to design the look and feel of the icons. Then, with those as a guide, the iOS design teams went to work. First of all, many of the new icons were primarily designed by members of Apple’s marketing and communications department, not the app design teams. From what we’ve heard, SVP of ... Read More

Tags: Jony Ive Put Apple's Marketing Team in Charge of iOS 7 Icon Design,  Communications Latest News