Is your company leveraging social media for all it’s worth? Smart social media is no longer about getting the “like,” tweet, or pin. Today, the question is, “How does this grow my business?” Leading companies are finding ways to tie their social media activity to bottom-line results like increased profitability, customer engagement, customer loyalty, and expanded reach. What are their secrets? How are brands like American Express, Major League Baseball, Kate Spade, Victoria’s Secret and hot startups like Warby Parker and One Kings Lane getting the best ROI ... Read More