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FEB 25, 2014 - Business Insider

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INFOGRAPHIC: Millennials Watch Way More Video Than Anyone Else — But Not On TV

This post is sponsored by YuMe. Millennials watch more video content than any previous generation. They love movies, TV shows, and short-form video. And while this sounds like great news for advertisers, the trouble is, millennials aren't watching video content on their living room TVs anymore. YuMe conducted a study that tracked how millennials consume media, finding that 13% watch video content on their smartphones while they work, while another 13% watch while they shop. In total, 94% of millennials are multitasking (and likely distracted) while viewing content. What does this mean for ... Read More

Tags: INFOGRAPHIC: Millennials Watch Way More Video Than Anyone Else — But Not On TV,  Yume Latest News