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FEB 21, 2013 - TechCrunch

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Indie Mobile Devs Get A Leg Up With New Cross-Promotion Service From Chartboost, Execution Labs

Execution Labs, a Montreal-based gaming incubator, is teaming up with mobile game advertising and monetization startup Chartboost to create a new matchmaking program that will help indie game developers promote each others’ work. It would allow smaller developers to tap into cross-promotion, a strategy that has helped bigger game developers hold onto their millions of players as they get shuttled from one game title to the next. Big game developers like Zynga and Rovio routinely promote their new games in old titles. That makes it much cheaper for them to get millions of users for a ... Read More

Tags: Indie Mobile Devs Get A Leg Up With New Cross-Promotion Service From Chartboost, Execution Labs,  Sequoia Capital Latest News