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APR 21, 2013 - TechRadar

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In Depth: Why basic smartphones will win in the race for 'the next billion' users

With so many high-end smartphones about, the market for cheap PAYG phones is long dead. That's the received wisdom, but it's wrong – so wrong – because it's predicated on a mis-understanding of where the 'market' is. If you hadn't guessed already, the US, Europe and the rest of the developed world ain't where it's at. All consumer electronics companies – and handset makers in particular – are looking much further afield. "The big opportunity is in how we put smartphones into the hands of the next billion," says Dan Appelquist, Open Web Advocate at Telefónica Digital. "And we ... Read More

Tags: In Depth: Why basic smartphones will win in the race for 'the next billion' users,  China Latest News