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MAR 22, 2013 - Fast Company

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If You Want Your App To Take Off, Learn To Reward Your Power Users

Yikes: 70 percent of the people who download your app will never, ever look at it again. So you better learn how to create and coddle power users. Mobile apps are booming by all the basic measures, like downloads and total users. It's the golden age of apps, right? 70 percent. That's the average number of people who download a new app and never look at it again.Except there's one uneasy number we can't shake: 70 percent. That's the average number of people who download a new app and never look at it again. This is known as app abandonment, and if you're a developer, it’s probably ... Read More

Tags: If You Want Your App To Take Off, Learn To Reward Your Power Users,  Path Latest News