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>> MARISSA MAYER Latest News

FEB 03, 2014 - ReadWriteWeb

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How Yahoo Can Get Its Search Mojo Back From Microsoft

Yahoo reportedly wants out of a deal that ties its search services to Microsoft, and is preparing new technological initiatives to reclaim its position in the search market.  According to Kara Swisher at Re/code, Yahoo CEO Marissa Mayer is pushing two new initiatives called “Fast Break” and “Curveball” that could position Yahoo once again as a player in Web search and the lucrative search-advertising market that accompanies it. Yet it's not clear how merely taking back control of its own search product will help Yahoo turn around its shrinking market share. Searching For ... Read More

Tags: How Yahoo Can Get Its Search Mojo Back From Microsoft,  Marissa Mayer Latest News