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>> GROUPON Latest News

JUL 31, 2013 - Fast Company

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How To Save Your Startup From The “Spotlight Effect”

In the beginning of 2010, when daily deals site Groupon was really hitting its stride and copycat businesses were popping up left and right, a small startup called Yipit was just getting off the ground. Yipit was involved in daily deals, too, but rather than creating the deals itself, Yipit simply aggregated the deals offered by the other companies to offer a nice tidy list in a daily email. Like any startup, the Yipit team planned PR and marketing around their launch and hoped that the buzz would yield a nice base of users, who in turn would share with friends and create steady ... Read More

Tags: How To Save Your Startup From The “Spotlight Effect”,  Groupon Latest News