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>> TEMPLE RUN Latest News

JAN 27, 2013 - Business Insider

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How One 'Epic Failure' Led To A Massive Hit In The App Store

Temple Run has become an insanely popular gaming app, amassing more than 170 million downloads since launching in 2011.  But Imangi, the startup behind Temple Run, launched eight other games in the App Store before achieving great success. One of those games was called Max Adventure. "It was kind of an epic failure," Imangi co-founder Keith Shepherd told Business Insider in a recent interview. "It wasn't a success commercially or critically." That's because Max Adventure is more of a "gamer's game," Shepherd says.  But that "epic failure" was one of the things that led to ... Read More

Tags: How One 'Epic Failure' Led To A Massive Hit In The App Store,  Temple Run Latest News