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APR 23, 2013 - Business Insider

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How Microsoft Won A 76% Market Share In Adtech

In a delightfully counter-intuitive op-ed for AdExchanger,  Chris O'Hara, chief revenue officer at NextMark, claims Microsoft has a 76% market share in media planning adtech. The stat will come as a surprise to those of you who thought Google, Rubicon Project, PubMatic, Adobe or AppNexus dominated the space. O'Hara writes: Microsoft has been quietly running the inner ad tech workings of digital display since the first banner ad was purchased in 1995. According to some recent research, the company’s ad-planning software boasts an amazing 76% market share among agency media ... Read More

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