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>> MICROSOFT Latest News

FEB 16, 2013 - Time

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How Microsoft Scroogled Itself

Over at The New Republic, Lydia Depillis has a good piece on Microsoft’s “Scroogled” campaign, which has moved on from sniping at Google Shopping to charge Gmail with invading its users’ privacy because it scans their e-mail for keywords it can use to display advertising. The ads leave me cold — I find them patronizing and creepy, and generally more damaging to Microsoft’s image than Google’s — and reading her story helped me understand why Microsoft went down this road, and why it’s a bad idea: Negative ads, as much as politicians might ... Read More

Tags: How Microsoft Scroogled Itself,  Microsoft Latest News