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MAR 29, 2013 - Business Insider

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How Facebook Is Replacing Ad Agencies With Robots

Facebook served $4.3 billion worth of ads last year, a staggering sum. It's forecast to sell about $55.5 billion in ads in 2013, too. We're all used to seeing ads all over Facebook, inside our news feed and down the right-hand side of the page. Facebook is working furiously to find more ways to make ads work better inside its ecosystem. Many of those ads, however, are untouched by ad agency art directors or "creative" staffers of any kind. And a vast number, from Facebook's larger e-commerce advertisers — think Amazon or Fab.com — are generated automatically by computers. ... Read More

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