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FEB 05, 2014 - Business Insider

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How Businesses Can Win At Gamification On Mobile

Gamification is the use of game elements to promote desired behaviors among customers and employees. The always-on digital and smartphone age has expanded opportunities for gamification, and it's being used in digital services and apps across many fields, including health and fitness, e-commerce, and human resources. Large enterprises and small business are finding that gamification can improve efficiency and create value, when done right.  The market for gamification apps and services rose to about half a billion dollars in 2013, according to M2, and could rise to $2.8 ... Read More

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