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FEB 04, 2013 - Business Insider

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How A New Wave Of Mobile-Social Commerce Has Powered Online Retail

For all the talk of the "death of traditional retail," due to online shopping, e-commerce is still a relatively small part of the American retail scene. In 2011, e-commerce accounted for a scant 4 percent of American retail sales. It is, however, growing faster than its offline counterparts, and it is being fueled further by two new dynamics: mobile commerce and social media. According to comScore, mobile now accounts for 10 percent of e-commerce purchases. It will only grow further as sales of mobile devices continue to skyrocket. Meanwhile, Americans spend an enormous amount of time on ... Read More

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