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MAR 26, 2013 - Business Insider

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Here's Why Nobody In Social Media Marketing Is Making Big Money — Yet

Marin Software's IPO was a huge success, raising $150 million.But it may be time to ask how much more investment money ought to be pouring into social media marketing.Marin is the second company with a large social media marketing business to admit that, in fact, it doesn't make any money.Marin's 2012 revenues were $60 million but it made a net loss of $26.5 million, after heavy expenses for sales and marketing, and interest payments.Previously, Buddy Media's owner, Salesforce.com, disclosed that Buddy saw a $29 million loss on revenues of $20 million in the period of August 2012 through ... Read More

Tags: Here's Why Nobody In Social Media Marketing Is Making Big Money — Yet,  Salesforce Buddy Media Latest News