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FEB 14, 2013 - Business Insider

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Here's What Really Happens To The New Year's Resolutions Crowd In The Gym

We've all seen gyms get crowded in January and thin out by February, as people drop their New Year's resolutions. So how many stick with it? Kiip, a mobile-advertising startup which serves nearly 100 fitness-related apps, has revealed data that gives us far better insights into when people start and stop their resolutions. Analyzing almost 10 million sessions in fitness apps from December to January, Kiip found that there's a definite lift in daily use from December to January. There's a big lift on January 2—apparently resolutions start then, not on New Year's Day. Part of the ... Read More

Tags: Here's What Really Happens To The New Year's Resolutions Crowd In The Gym,  Kiip Latest News