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FEB 21, 2013 - Betabeat

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Hail Corporate: The Increasingly Insufferable Fakery of Brands on Reddit

The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers’ defenses are down. That may be why the front page of Reddit has become an irresistible target for feel good messages about brands and businesses. Despite the community's penchant toward skepticism, Costco, Taco Bell (in fact, most of the Yum! Brands) and a handful of startups have all made very conspicuous appearances on Reddit in the last year--not via paid ads, but what at first glance appear to be organic and genuine discussions from Reddit users. But are they? ... Read More

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