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JAN 18, 2013 - Fast Company

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Google This: What It Means When A Brand Becomes A Verb

We FaceTime and Skype but we generally don’t Facebook or YouTube. We Google but we don’t Bing (at least not yet). Why are some popular brands or products used as verbs in our everyday conversation--and others not? We FaceTime and Skype but we generally don’t Facebook or YouTube. We Google but we don’t Bing (at least not yet). We Rollerblade but we don’t Slinky. In past years, we would Xerox but would never Polaroid. Why are some popular brands or products used as verbs in our everyday conversation and others not? It’s an interesting question and there ... Read More

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