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>> MARISSA MAYER Latest News

OCT 23, 2013 - Time

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Google Is Testing Banner Ads in Search

Google confirmed Wednesday that it is experimenting with banner advertisements above search results, breaking a promise the company made in 2005 never to do so. Several advertisers are testing banner ads with Google, including Southwest Airlines, which was first spotted by the web app Synergy. Google confirmed the testing as part of a larger experiment running banner ads on desktop computers. For example, the Southwest Airlines ad resembles more of a search result than Google’s typical ad units, taking up a large portion of the site real estate. In 2005, then-vice president Marissa ... Read More

Tags: Google Is Testing Banner Ads in Search,  Marissa Mayer Latest News