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JUL 28, 2014 - Yahoo! News

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Google is helping James Frey build a multimedia sci-fi juggernaut

On October 7th, author James Frey will release a novel about the apocalypse. It will hold an elaborate code, directing readers towards a key hidden somewhere in the real world. Fox is developing a movie concurrently, and Google's Niantic Labs, responsible for alternate-reality game Ingress, is making a new game based on the plot. A D&D dungeon master has been conscripted to maintain social media accounts for the characters, which he has done for the past year.

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