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NOV 07, 2013 - Business Insider

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Gamification: Companies Of All Sizes Are Using This Strategy To Win Customers And Pummel Competitors

Gamification, the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within apps — these are all examples. But the always-on digital and smartphone age has vastly expanded opportunities for gamification. In a recent report from BI Intelligence on the mobile gamification, we explain how gamification represents the fusion of four trends: the explosion of social media usage, the mobile ... Read More

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