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>> FOURSQUARE Latest News

JUL 16, 2013 - SocialTimes.com

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Foursquare Displaying Ads After Check-Ins

Foursquare is gradually rolling out post check-in intersticial advertisements, according to reports in Ad Age and About Foursquare, with Captain Morgan rum as an early taker. The ads work based on the type of venue a user checks in to. Users who check in to bars see Captain Morgan ads suggesting that they order a Captain and Coke. Users who checked in to local pools have also seen ads for Toys R Us. Foursquare has said it won’t allow competitors to try to lure users away from the venue they have just checked in to. For instance, KFC wouldn’t be able to target a deal promotion to ... Read More

Tags: Foursquare Displaying Ads After Check-Ins,  Foursquare Latest News