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NOV 15, 2013 - Huffington Post

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Forget Advertising: Twitter's Data Has Huge Potential

Twitter's IPO was a resounding success, with the stock jumping up more than 72 percent the day it debuted. The company was valued at $18.1 billion, an astounding figure that suggests Wall Street sees huge potential despite its $300 million in losses over the past three years. While advertising far and away makes up the majority of Twitter's revenue, various commentators have noted some obstacles in its way: falling ad rates by as much as 70 percent for mobile, a smaller user base than Facebook and user churn. While ads may be Twitter's bread and butter at the end of the day, the ... Read More

Tags: Forget Advertising: Twitter's Data Has Huge Potential,  Communications Latest News