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OCT 24, 2014 - Social Media Today

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Why Your Customers Will Make or Break Your Marketing

Is your ad performance tanking and you’re struggling to meet your conversion quota? You’re not alone. In an increasingly mobile and media-oversaturated world, it’s becoming increasingly difficult to gain consumers’ attention.Why is it so much harder now to advertise online?There’s a shift in control from business to consumer In the past, marketers had full access to the keywords that bring ...

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OCT 23, 2014 - Poynter

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Could Sun-Times reporter’s resignation affect governor’s race?

Good morning. Here are 10 media stories. Will Sun-Times reporter’s resignation shake Illinois governor’s race? Sun-Times Springfield bureau chief Dave McKinney quit publicly yesterday, saying the paper suspended him after Republican gubernatorial candidate Bruce Rauner — a former investor in the Sun-Times’ parent company — tried to get a story squashed because he’s married to a Democratic consultant. (Dave McKinney’s ...

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OCT 22, 2014 - Popular Science

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Sorry, Cat Haters, Science Isn't On Your Side

"Unfeeling" Cats Jetske via Flickr, CC BY 2.0 Some people just don't like cats. That's okay. Some people don't like pizza. Or dogs. Or Harry Potter. But some cat-haters aren't satisfied with not owning cats themselves. They need to drag the rest of us down with them. "Those who hate the cat hate him with a malignity which, I think, ...

Tags: Sorry, Cat Haters, Science Isn't On Your Side,  First Opinion Latest News

OCT 21, 2014 - Huffington Post

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Apple and Yahoo Announce a Potential 'Freeze' on Parenthood

The always lovely and astute Christina Farr recently exposed Apple and Yahoo's plans to help their female employees freeze their eggs, as every progressive employer should. The announcement brings up a lot of important questions about delaying parenthood, and the evolving "Millennial" definition of family. Far beyond "Mitch and Cam," people. More and more, people seem to be delatying having ...

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OCT 21, 2014 - Social Media Today

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6 Secrets to Hyper Social Media Growth

New businesses are eager to take part in social media for marketing. Owners read all the blog posts, articles, and e-books and believe that they are ready to experience explosive growth by tapping into the power of Facebook, Twitter, Instagram and Pinterest. However, it is important to have a clear roadmap in mind before jumping on the social media super ...

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