Just two years ago, clothing retailer Guess? had some serious merchandising issues. “Our buyers were working off a system where merchandise was represented by a long number, and it was hard to tell the items apart,” says chief information officer Michael Relich. “As a result, I don’t think our merchandise selection was as good as it could have been.” Then the retailer decided to invest in iPads and saw huge changes. For the first time, executives could easily determine what was selling where and make merchandising decisions based on real-time data. Associates ... Read More