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MAY 07, 2014 - Huffington Post

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Even A $2 Price Hike Could Send Netflix Customers Running

Nearly half of Netflix subscribers would abandon the streaming video service if prices went up by $2, according to a new poll. But if prices go up by just $1, subscribers -- not surprisingly -- say they're more likely to stick around, according to the survey conducted last week by HuffPost and YouGov. The news comes as Netflix prepares a rate hike in the U.S. for the first time since its infamous pricing debacle in 2011, which sent hundreds of thousands of customers fleeing, the stock into the doldrums, the company into crisis mode and prompted Reed Hastings, the founder and CEO, to ... Read More

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