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1 HOUR AGO - Social Media Today

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Facebook Improves Conversion Lift Metrics to Enable Campaign-Level Comparison

Back in January, Facebook introduced a new tool to help marketers better understand how, exactly, their Facebook marketing efforts were contributing to their bottom line, called 'Conversion Lift'. The Social Network has announced an update to Conversion Lift that provides advertisers with comparison data which shows how each of their campaigns and ad approaches impact on their end goal.

Tags: Facebook Improves Conversion Lift Metrics to Enable Campaign-Level Comparison,  Facebook Latest News

2 HOURS AGO - Yahoo! News

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Facebook Messenger is now the second most popular app in the United States

Remember when Facebook spun off Messenger and forced you to download it separately? A new report from digital media analytics company comScore shows that Facebook Messenger is currently the second most popular app in America. Messenger is Facebook’s answer to concerns that younger users are gravitating more to messaging apps like Snapchat.

Tags: Facebook Messenger is now the second most popular app in the United States,  Facebook Latest News

36 MINS AGO - Yahoo! News

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Microsoft steering Windows 10 users away from non-Microsoft browsers

Microsoft is aggressively pushing its new web browser, Edge, to Windows 10 users when they attempt to search for other browsers - like Firefox or Chrome - using Microsoft's own browser. The tactic was first spotted by VentureBeat and also picked up by MarketingLand, which ran several searches in Bing on Windows 10 to show the various ways that Microsoft is ...

Tags: Microsoft steering Windows 10 users away from non-Microsoft browsers,  Google Latest News

5 HOURS AGO - Business Insider

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Microsoft may spend billions to revamp its headquarters with apartments, retail stores and open space (MSFT)

Microsoft is considering a multibillion-dollar revamp of its headquarters that could include on-site apartments, restaurants and retail spaces, according to a Bloomberg report.  The overhaul of Microsoft's campus, which is about 13 miles outside of Seattle, would be primarily designed to create more open space for workers to collaborate, instead of the private offices that currently make up much of ...

Tags: Microsoft may spend billions to revamp its headquarters with apartments, retail stores and open space (MSFT),  Google Latest News

SEP 03, 2015 - TechCrunch

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Google’s Latest Chrome Update Emphasizes Speed And Lower Memory Usage

 Chrome started out as one of the least memory hungry browsers on the market, but over time, it developed a bit more of an appetite for RAM. Now, however, Google is starting to get back to the basics and the latest Chrome release (version 45) focuses on making the browser faster and more efficient. As the company announced in a blog post ...

Tags: Google’s Latest Chrome Update Emphasizes Speed And Lower Memory Usage,  Google Latest News

3 HOURS AGO - Boston Herald

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Booting Up: It’s time firms think beyond smartphone

Smartphones have peaked, and there’s a great opportunity for someone — anyone — to innovate on what comes next.Product reveals such as Apple’s expected new iPhone this month are now about slightly advanced cores and razor-thin camera improvements. Memo to Silicon Valley and Redmond: You’ve perfected the smartphone. Time to focus on what’s next.Someone who has been envisioning a post-smartphone ...

Tags: Booting Up: It’s time firms think beyond smartphone,  Iphone Latest News

7 HOURS AGO - Forbes

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Apple Loop: iPhone 6S Prices, Apple TV Lost 'Top Gear', New iPhone Leaks Bring Bad News

This week’s Apple Loop includes pricing details on the iPhone 6S and iPhone 6S Plus, three pieces of bad news from the iPhone leaks, a thicker design for the updated hardware, rumors of the iPad Pro being revealed, the unique selling point of the Apple TV, Apple's attempt to buy 'Top Gear', the top iOS apps of all time, the ...

Tags: Apple Loop: iPhone 6S Prices, Apple TV Lost 'Top Gear', New iPhone Leaks Bring Bad News,  Iphone Latest News

15 HOURS AGO - Huffington Post

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Black Tech Genius: Elliott Breece on Taking His Talents to Google Play

By DANIEL KERRY As a software-whiz and music mogul, Elliott Breece had already made a name for himself before long before he joined the tech powerhouse known as Google. The Brown University graduate co-founded Amie Street, an independent online music store, and later sold it to Amazon. He then went on to help create Songza, a curated playlist machine that ...

Tags: Black Tech Genius: Elliott Breece on Taking His Talents to Google Play,  Facebook App Latest News

SEP 03, 2015 - TechRadar

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Samsung phones get FaceTime-like powers thanks to T-Mobile

Video calling can be done through nearly every messaging or VoiP app out there, from Apple's FaceTime and Google Hangouts to Skype, Viber and even Facebook Messenger - but T-Mobile doesn't want you bothering with apps at all.The Uncarrier is introducing T-Mobile Video Calls, which will let you make video calls to your friend or family straight from your contacts ...

Tags: Samsung phones get FaceTime-like powers thanks to T-Mobile,  Facebook App Latest News

7 HOURS AGO - BetaNews

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Is there a reason to be concerned about your kid's apps and websites?

We worry about our children, or at least we should. Stranger danger is everywhere is today's world, unlike the one we grew up in. You may have wondered around town on your own, rode in a car with no seatbelt and probably asked the question "what's a bike helmet?" Well, things are not that safe anymore, and in fact they ...

Tags: Is there a reason to be concerned about your kid's apps and websites?,  Apps Latest News

8 HOURS AGO - Mashable

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Fiat Chrysler recalling 7,810 Jeep Renegades for hacking risk

If you own a 2015 Jeep Renegade, you might need to patch your software. Late Friday, Fiat Chrysler Automobiles (FCA) announced that they are conducting a voluntary recall of 7,810 2015 Jeep Renegades equipped with 6.5-inch touchscreen radios for a hacking vulnerability. This comes a little over a month after FCA recalled 1.4 Million vehicles equipped with its Uconnect infotainment ...

Tags: Fiat Chrysler recalling 7,810 Jeep Renegades for hacking risk,  Apps Latest News