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MAR 04, 2013 - Business Insider

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Digital Ad World Can't Decide How It Feels About Native Advertising [THE BRIEF]

Good morning, AdLand. Here's what you need to know today: Adweek provides an in-depth breakdown of how torn the digital advertising world is about native ads based on the panels, Twitter reactions, and hallway chatter at IAB's Annual Leadership Meeting in Phoenix. Many ad execs were just wondering what "native" actually means and if it is, in fact, a new genre of advertising. IAB CEO Randall Rothenberg said, "You can't really define a buzzword like this. It's going to be whatever anybody wants it to mean." Facebook, Google, and Amazon are all joining forces to fight cancer with a mobile ... Read More

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