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APR 17, 2013 - SocialTimes.com

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Did Syfy’s ‘Defiance’ Premiere Live Up to Its Epic Social Media Campaign?

Syfy and Trion Worlds spent five years making “Defiance,” the groundbreaking series that’s part post-apocalyptic drama, part third-person shooter video game. Syfy’s marketing team spent an unprecedented 10 months promoting the show on social media to get viewers to watch the first episode. Was it worth it? Set in St Louis, MO in a dystopian future, the TV show debuted in the U.S. on April 15 and aired next day in countries around the world. The game, set in San Francisco, launched simultaneously across PC, PlayStation 3, and Xbox 360 platforms on April 2. On the night ... Read More

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