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DEC 10, 2014 - Business Insider

A Must Read - Share

Study Shows Millennial Media, Yahoo And AOL Are Littered With Low Quality Ads

The digital ad industry knows there is a huge online advertising fraud problem: The Association of National Advertisers this week said global advertisers could lose $6.3 billion next year in wasted money, buying ads that are never seen by humans, if current fraud rates continue at the same pace. But while there has been extensive amounts of research conducted on ...

Tags: Study Shows Millennial Media, Yahoo And AOL Are Littered With Low Quality Ads,  Dataxu Latest News

DEC 10, 2014 - Business Insider

A Must Read - Share

Millennial Media, Yahoo And AOL Accused Of Being Littered With Low Quality Ads

The digital ad industry knows there is a huge online advertising fraud problem: The Association of National Advertisers this week said global advertisers could lose $6.3 billion next year in wasted money, buying ads that are never seen by humans, if current fraud rates continue at the same pace. But while there has been extensive amounts of research conducted on ...

Tags: Millennial Media, Yahoo And AOL Accused Of Being Littered With Low Quality Ads,  Dataxu Latest News