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>> DATASIFT Latest News

MAR 17, 2015 - Huffington Post

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Facebook Lets Advertisers Eavesdrop on Your Conversations

Between the granting of its social media influencer patent just a few weeks ago, and now the availability of a new insight tool, it's clear that Facebook has its financial compass pointed towards advertisers. The new tool, known as Topic Data, is Facebook's deepest venture thus far into allowing outsider access into its treasure trove of data. Topic Data is ...

Tags: Facebook Lets Advertisers Eavesdrop on Your Conversations,  Datasift Latest News

MAR 13, 2015 - Social Media Today

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Facebook DataSift Gives Select Marketers Access to Big Topic Data

Facebook DataSift Gives Select Marketers Access to Big Topic DataMarch 12, 2015Facebook has access to a ton of user data and a new partnership is putting more of it to use for a select group of marketers. The new Topic Data offering gives marketers insight into trending events, brands, subjects and activities, based on aggregated and anonymized Facebook data. Facebook ...

Tags: Facebook DataSift Gives Select Marketers Access to Big Topic Data,  Datasift Latest News

MAR 11, 2015 - SocialTimes.com

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Facebook’s Topic Data Is a Hot Topic

Facebook’s announcement Tuesday that it will begin rolling out topic data for select advertisers drew mostly positive reactions from across the industry. Topic data allows marketers on the social network to drill down into data of what users are saying about events, brands, subjects and activities, completely anonymized, and Facebook said it teamed up with social data provider DataSift on the initiative. Facebook ...

Tags: Facebook’s Topic Data Is a Hot Topic,  Datasift Latest News

MAR 11, 2015 - SocialTimes.com

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Social Media Newsfeed: LinkedIn Sponsored InMail | Facebook Topic Data

Click here to receive the Morning Social Media Newsfeed via email. LinkedIn is Revamping Sponsored InMail By Only Targeting Active Users (The Next Web) LinkedIn wants to help marketers make their emails more effective. Tuesday the company announced it’s revamaping its Sponsored InMail product with new, more targeted solutions. Marketing Land The targeted messaging tool will now be able to ...

Tags: Social Media Newsfeed: LinkedIn Sponsored InMail | Facebook Topic Data,  Datasift Latest News

MAR 10, 2015 - GamePro

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Facebook letting advertisers take a deeper look at users' posts

Next time you start a conversation on Facebook about that new shirt or watch you bought, you might be unwittingly delivering juicy feedback to the retailer.Facebook plans to start funneling more of its data on users’ activity to marketers, to give them a better sense of what people think about their products, and better identify the types of people who ...

Tags: Facebook letting advertisers take a deeper look at users' posts,  Datasift Latest News