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>> DETROIT AUTO SHOW Latest News

JAN 16, 2013 - Business Insider

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Cadillac's New ELR Is Ready To Battle Tesla For The Luxury Electric Car Market

In October, General Motors announced its entry into the luxury electric car market with the Cadillac ELR. That market — for customers who want electric cars but are not overly concerned with the price tag — has to date been cornered by Tesla's Model S. With the ELR, GM will work to steal away those customers. The largest American automaker has several advantages over Tesla, especially infrastructure to design and produce cars, which Elon Musk has struggled to build over the past decade. On top of that, Cadillac has a lot of momentum. 2012 was a good year for the brand, ... Read More

Tags: Cadillac's New ELR Is Ready To Battle Tesla For The Luxury Electric Car Market,  Detroit Auto Show Latest News