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MAY 20, 2013 - ReadWriteWeb

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Buying Tumblr Will Leave Yahoo With The Same Old Identity Crisis

Yahoo is expected to announce the acquisition of blogging site Tumblr for $1.1 billion on Monday, with both companies' boards having agreed to the deal, according to reports in AllThingsD, which first broke the news of sale talks, as well as the New York Times and the Wall Street Journal. If it goes through as planned, buying Tumblr would be a signature deal for Yahoo CEO Marissa Mayer in her effort to transform the aging Web-media company into a producer of habit-forming online experiences. Tumblr has some 100 million monthly visitors, and its users publish 90 million posts a day. ... Read More

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