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>> BLUEKAI Latest News

JUL 23, 2014 - InfoWorld

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Oracle builds on BlueKai acquisition with Data Cloud

Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach customers and prospects across multiple channels. As part of Data Cloud, Oracle is offering two services. The first is Oracle DaaS for Marketing, a subscription-based product that provides access to ...

Tags: Oracle builds on BlueKai acquisition with Data Cloud,  Bluekai Latest News

JUL 23, 2014 - BetaNews

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Oracle sets out to redefine the data-driven enterprise

Data makes the modern world go round and by being able to use it effectively companies can gain a competitive advantage, improve customer experience and enhance operational efficiency. Database specialist Oracle has combined a number of its offerings including the newly acquired BlueKai Audience Data Marketplace to form Oracle Data Cloud, a platform that provides customers access to world-class data-as-a-service ...

Tags: Oracle sets out to redefine the data-driven enterprise,  Bluekai Latest News