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MAR 05, 2013 - Business Insider

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Birchbox Cofounder: 'We've Grown Really Fast, And We Could Be Growing A Lot Faster'

It's been a few years since Birchbox launched, and it's had to differentiate itself as other competitors have emerged. The company, which has $11.9 million in funding to date, started out as a subscription-based cosmetics company, but it's evolved into more than "pink Birchbox" packages for women. There's a men's division, and it's moved into European markets by acquiring competitor JolieBox. It's also focusing on new product lines, including home decor and lifestyle. The company now has 300,000 subscribers with about 100 employees in the U.S. and 50 in Europe.  Co-founder Katia ... Read More

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