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JAN 23, 2013 - Business Insider

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BII REPORT: How Location-Based Data Is Transforming The Entire Mobile Industry

The possibilities for location-based services on mobile go beyond consumer-facing apps like FourSquare and Shopkick. With over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space. It's powering advertisements, and many other services — from weather to travel apps. In a new report from BI Intelligence on location-based data, we analyze the opportunities emerging from this new local-mobile paradigm, examine how location-enabled mobile ads have generated excitement, look at how location-based feature have boosted ... Read More

Tags: BII REPORT: How Location-Based Data Is Transforming The Entire Mobile Industry,  Foursquare Latest News