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OCT 19, 2013 - Yahoo! News

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Ball Street: are pro athletes like Arian Foster really selling stock in themselves?

Fantex Inc., a startup based in San Francisco, is now selling stock in the star NFL running back Arian Foster. Sort of. The company has created a subsidiary, Fantax Holdings, that will track "brand value" — a complex metric that includes performance, endorsements, earnings, and other factors — for professional athletes and other celebrities. And you, the fan, can buy in for $10 a share.

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