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FEB 02, 2013 - San Francisco Chronicle

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Automakers rev up in Super Bowl onslaught

Automakers rev up in Super Bowl onslaught GM's Chevy Camaro and Silverado ads should at least have a more attentive local audience - the Camaro led California's sporty compact market last year with a 25 percent share, while the Silverado had a quarter of the light truck market, second to Ford's F-series. [...] if there's good news for Chrysler and the rest of the Big Three, it's that sales in California at least "have risen from the ashes," says Brian Maas, director of government affairs at the state association. Mercedes-Benz, which is second only to BMW in California's "near luxury" ... Read More

Tags: Automakers rev up in Super Bowl onslaught,  Bmw Latest News