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JUL 24, 2013 - Forbes

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As Social And Mobile Advertising Lines Blur, Shift And Gradient X Team Up To Unify Brands' Spend

Does it make sense to shop for mobile ads separately from your social media spend? Two players in those competitive areas are betting that major brands will increasingly say no. Social marketing platform Shift announced Wednesday that it’s partnering with Gradient X, a mobile-focused programmatic marketing platform, to bring companies’ mobile and social budgets together.

Tags: As Social And Mobile Advertising Lines Blur, Shift And Gradient X Team Up To Unify Brands' Spend,  Social Media Latest News