Apple's share of the tablet market has plummeted from 90% to 38.8% in just three years, and it's certain to continue to fall. It has to. Apple's business model demands it. In early 2011 I wrote: Apple is fantastic at fostering growth in new markets. It is terrible at maintaining market share. Why? Because Apple is not a market-share leader, with very few exceptions (e.g., the digital music market). Indeed, Apple's high-margin, premium-pricing business model demands that the company cede market share as it hoards the high end of a market. Some criticized me for that post, arguing that this ... Read More