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FEB 15, 2013 - ReadWriteWeb

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As iPad's Market Share Falls, Must Profits Follow?

Apple's share of the tablet market has plummeted from 90% to 38.8% in just three years, and it's certain to continue to fall. It has to. Apple's business model demands it. In early 2011 I wrote: Apple is fantastic at fostering growth in new markets. It is terrible at maintaining market share. Why? Because Apple is not a market-share leader, with very few exceptions (e.g., the digital music market). Indeed, Apple's high-margin, premium-pricing business model demands that the company cede market share as it hoards the high end of a market. Some criticized me for that post, arguing that this ... Read More

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