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APR 16, 2013 - Business Insider

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AppNexus CEO Admits Original Web Ad Prices Are Sometimes Not Revealed

Spring has brought with it a season of confession in the online ad world: AppNexus CEO Brian O’Kelley recently told a conference that his company does not always reveal the original price of ad media to the clients who pay for it. The admission comes after GroupM CEO Rob Norman, and his chairman, Irwin Gotlieb, both said something similar at a different conference. The debate is about real-time buying by demand side platforms (DSPs) — which is jargon that describes how ad buying companies analyze web users' browser histories, and then use that data to target them with ads. In ... Read More

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